Seen here: Runners and walkers enjoying the ambiance of the DHL Mile To Go at the 2018 ABSA Durban 10K CITYSURFRUN.
Photo Credit: Anthony Grote
Forming part of the ABSA Run Your City Series the 4th annual ABSA Joburg 10K CITYRUN and 3rd annual ABSA Durban 10K CITYSURFRUN will boast exciting sponsor activations on Tuesday 24 September 2019 (National Heritage Day) and Sunday 13 October 2019 respectively.
Bonga Sebesho, Head of Sponsorships at ABSA says, “We are excited to once again be part of the much anticipated 4th annual ABSA Joburg 10K CITYRUN and 3rd annual ABSA Durban 10K CITYSURFRUN which bring the people of Johannesburg and Durban together to experience their city on foot. With the recent launch of our new Springboks campaign titled ‘Words Change the Game’ which calls on all South Africans to rally behind and support the Springboks to do their best in Japan by sharing their #WordsOfGreatness, we encourage every runner and walker of every age to run this race with greatness and to enjoy the spirit of South African unity. Continue sharing #WordsOfGreatness, not just to the Springboks but with each other too.”
One of the many ABSA Run Your City Series highlights, entrants can look forward to putting their sprinting prowess to the test with PUMA and their #ForeverFaster ‘Beat Bolt’ sprint.
“We are looking for #FastTimes,” says Brett Bellinger, Marketing Director of PUMA South Africa. “That is the only way that you can #BeatBolt. The activation will be on the second half of the route, so be sure to leave a little extra in the tank as this activation requires speed over a 100m sprint. In-store discount vouchers will be up for grabs. PUMA will also run an exciting social media competition, the PUMA Hybrid Hunt where runners can win a R10 000 PUMA shopping spree. Entrants simply need to spot PUMA Hybrid elements along the race route, take a picture of the elements and post the pictures to your social media account using the hashtag #HybridHunt and tag @pumasouthafrica for an entry into the draw. Be sure to follow @pumasouthafrica and visit our spot at race pack collection to view the Hybrid Hunt elements that will be placed along the race route.”
“Totalsports believes that sport has the power to change lives,” says Patrick Singh, Head of Totalsports Marketing. “Teaming up with the ABSA Run Your City Series echoes the brand’s commitment to transform and empower communities through the culture of sport. We are excited to partner with events that encourage wellness and fitness. We are even more excited to be in the centre of the action manning a vibe point in Joburg and Durban on event day. Runners can expect to be encouraged by Totalsports staff on route at the Totalsports cheer zone. We encourage runners to run for their personal best and most importantly to have fun. Totalsports will be cheering you on.”’
According to Megan Collinicos, Head of Marketing – DHL Express Sub-Saharan Africa, DHL Express employees and their managers all over the world are actively engaged in making themselves #FitToLead. “Irrespective of their reasons, they are carrying out exercise programs designed to improve their health and stamina. That translates directly into major advantages for the company, because maintaining physical and mental fitness is a great way to improve employee satisfaction and increase personal happiness. The ABSA Run Your City Series provides DHL with an impressionable opportunity to connect with consumers while allowing us to showcase our logistics capabilities.”
“Runners can look forward to seeing some engaging DHL activations along the route, including the ‘DHL Mile To Go’ and the DHL Recovery Zone in the finish area,” continues Collinicos. “September is DHL Express’ 50th anniversary and adding to the excitement in Joburg, Jed Michaletos (Managing Director, DHL Express South Africa) has challenged himself to finish the race in 60 minutes. For every minute over 50 minutes he will donate R5000 towards DHL’s CSR beneficiaries. DHL employees will also be seen in full force either cheering runners on or participating in Joburg and Durban.”
Jozi runners and walkers can look forward to bumping into their favourite 947 presenters on event day.
“We are proud to be part of the ABSA Joburg 10K CITYRUN. The event encourages wellness, fitness and camaraderie in and around the City of Joburg,” says Alexia Poulos: Group Head of Events 947. “This is a well-organized event that showcases the city and its people. The social engagement creates a sense of FOMO for those who missed out, and interaction on all fronts is great. On event day, 947 presenters will be hitting the decks, and running! You can catch Zweli and Chris Beats at our activation area along the route and run alongside Ayanda MVP.”
Runners can give their all on route knowing that Coca Cola will be at the water points and on the finish line ready to quench their thirst, while Spur Steak Ranches will ensure that no one will go home hungry.
Additional sponsors to look out for on event day will include: City of Joburg, Budget, Big Box Containers, Mango Airlines, VITAL, Rialto, Mitsubishi Motors, BTI Branding Solutions, SAB and East Coast Radio.
Event: ABSA Joburg 10K CITYRUN
Date: Tuesday 24 September 2019 (National Heritage Day)
Venue: Start – ABSA Bank City in Johannesburg / Finish – Mary Fitzgerald Square (Newtown)
Charities: When entering online runners can choose to support one (or all four) of the event’s charities: 1. Cotlands, 2. Johannesburg Heritage Foundation, 3. Johannesburg SPCA and 4. Reach For A Dream Foundation.
Prize Purse: R250 000 / View the entire Prize Purse Breakdown CLICK HERE
Event: ABSA Durban 10K CITYSURFRUN
Date: Sunday 13 October 2019
Venue: Start – Blue Lagoon (Athlone Drive) / Finish – Beachfront Precinct (near The Bike and Bean)
Charities: When entering online runners can choose to support one (or all five) of the event’s charities 1. The Reach For A Dream Foundation, 2. TREE, 3. Durban & Coast SPCA, 4. LIV Village and 5. iThemba Lethu.
Prize Purse: R250 000 / View the entire Prize Purse Breakdown CLICK HERE
IN THE NEWS: The ABSA Run Your City Series has implemented a Single-Use Plastic (SUP) Management Campaign that aims to drastically reduce the usage of single-use plastics by 85% at all three events. “The aim of the ABSA Run Your City Series’ SUP Management Campaign is to drastically reduce the usage of single-use plastics by 85% at all three events. Our ultimate goal is to host a mass participation road running series that is plastic free,” says Michael Meyer, Managing Director Stillwater Sports.
About the ABSA Run Your City Series:
ABSA is proud to once again bring you the ABSA Run Your City Series which comprises of three unique mass participation events that integrate business involvement, family, diversity, investment in community, world class achievement and fun for all participants, both individuals and businesses alike.
Each of the races are developed to take participants through the historical routes around each city, thereby adding a tourism element to each race, making it more than a race but an economic opportunity for each community.
The ABSA Run Your City Series is made up of three races around South Africa, namely, the ABSA Cape Town 12 ONERUN, the ABSA Joburg 10K CITYRUN and the ABSA Durban 10K CITYSURFRUN.
For further information please visit www.runyourcityseries.com